For the 2020 Super Bowl Frank's RedHot partnered with a myriad of brands for a social media campaign. The goal was to incorporate Frank's RedHot in ludicrous ways that were true to the respective brands.
We incorporated their product in two ways; a silly drink recipe and a long running gag about hiding Smirnoff Ices. These were concepted by Sophia Moore and Ivan Whitted. All assets were shot by me.
Smirnoff and Laverne Cox created a How to Guide on virtual brunching to celebrate a socially distanced Mother's Day. The guide included backgrounds for video calls, trivia, jokes, and recipes.
Zipeng Zhu and Daniela Gilsanz designed the guide. I designed the following video call backgrounds, as well as animated the following assets